Campaign report
Spend up, CVR flat
Drop-off starts before proof appears.
▌Creative intelligence for paid social
Know what your ads
should do next.
Point AddApex at the brand, channel, and ads you want to understand. It reads the creative signals and returns the next move to brief.
Ad library
25 active ads
Competitors lead with quantified claims.
Creative review
Hooks split
Winning cuts show the product earlier.
Creative read
ReadyFinding
The problem is not spend. Viewers are leaving before the reason to believe shows up.
Why
Performance has flattened while the creative delays proof until after the opening message.
Next test
Move the proof point into the opening frame and keep the offer and CTA unchanged.
Brief confidence76
Built by creative operators behind paid media work for global brands.
▌Product
See what to change before you make the next ad.
Point AddApex at Meta or LinkedIn creative. It checks the hook, proof, offer, CTA, and format, then turns the evidence into a specific test your team can make.
Creative examples
Example 01
Benefit needs proof
Private banking ad
Creative diagnosis
Example 01Visual clarity
86
The central scene and large headline make the promise easy to parse.
Proof timing
58
The benefit is present, but the supporting reason arrives as small text.
Offer read
74
The premium banking cue is clear before the details are read.
CTA fit
62
The next action needs a stronger reason to continue.
▌Channels
Creative analysis starts with Meta and LinkedIn.
TikTok, Google, Snap, and Pinterest are next. The same creative read expands as each channel comes online.
Available now
Meta
Meta creative analysis
Covered
- Input
- Ad Library, brand pages, competitor pages
- Output
- Creative audit + next test
HookProofCTAFormat
Open Meta
Available now
LinkedIn creative analysis
Covered
- Input
- Company page, campaign context, competitors
- Output
- Positioning read + campaign angle
PositioningProofAudienceAngle
Open LinkedIn
Coming next
Planned
TikTok
Channel support coming
Channel support coming
Snap
Channel support coming
Channel support coming
▌Output
A creative read your team can actually brief.
The output is intentionally practical: one recommendation, the evidence behind it, and enough production detail for a team to make the next variant without restarting the debate.
86Brief
Creative brief
Proof-first conversion test
- Priority
- High leverage
- Evidence
- Highest-spend ads introduce proof before the first drop-off window.
- Recommendation
- Bring product proof into the first three seconds.
- Test variant
- Open with the quantified claim and hold CTA timing constant.
- Production note
- Keep the product in-frame while the proof line appears.
▌By creatives, for creatives
Built from real paid social production work.
AddApex is shaped by people who have made paid social creative for top global brands. That experience shows up in practical analysis, specific creative notes, and outputs designed for teams who need to make the next ad, not just review the last one.
▌FAQ
Before your first creative read.
Next creative round
Give the next ad a better starting point.
Start from the source you have: a LinkedIn page, a Meta Ad Library source, or a competitor set. AddApex turns it into a creative read your team can use.